Nick Denton, founder and chief executive of Gawker and Steve Huffman, chief executive of Reddit have run smack up against what New York Times (All The News That's Fit To Print) reporter, Jonathan Mahler describes as a 'difficult transition'.
The transition is all about money. What else if you are in a maturing business? As reporter Mahler notes, Ellen Pao a former chief executive of Reddit, faced a kind of Hobson's Choice.
“A large portion of the Internet audience enjoys edgy content and the behavior of the more extreme users; it wants to see the bad with the good, so it becomes harder to get rid of the ugly,” she wrote. “But to attract more mainstream audiences and bring in the big-budget advertisers, you must hide or remove the ugly.”